I use it in my hair when I air dry it (to tame the frizz) but also to straighten, and blow dry it. I even use it as a finishing serum at the end of my blow-out. The key is to use a very small amount and work it into the ends of your hair. Because it is a pure oil, a little goes a long way, and a tiny bit more than a little can leave your hair a bit heavy. It leaves my hair silky and shiny. It also does a great job cutting down the frizz in my hair on that second day hair! The best part? The delicious coconut beachy smell!
* I have received this product for consideration but my opinions are always my own. I am not being compensated for this review and I always strive to review products with honesty.