What I like the most about this gloss is that it's really really nourishing and moisturizing. I'm not sure I've ever used a lip gloss that has had the same effect on my lips (the Buxom glosses being the closest).
When I say this lip gloss is moisturizing, I'm not kidding. It's as moisturizing, if not MORE than a lot of my lip conditioners. I might be the only one experiencing this with these lip glosses, but I'll sometimes apply Just Plum Good simply because my lips are dry. And they actually feel moisturized, not like there's a layer of goop on top of them! After having worn this lipgloss for a week, I didn't feel like it ever left my lips dry after wearing off. Some lip products seem to dry my lips after continuous use (YSL Glossy Stains for example) but it was not the case with Almay's Liquid Lip Balm.
Almay's Liquid Lip Balms' texture is just that - a liquid lip balm. I think the name of it describes the product accurately - it's not sticky like most conventional glosses, but does have a thicker texture like them, and it dries up to a balmy finish after a few hours on the lips. It's not terribly thin on the lips, but very comfortable. I love the texture and I can't really recall anything in my collection that has a similar finish other than maybe, maybe something like the Clinique Chubby sticks, although those a bit lighter in texture, and feel drier on the lips once they've worn off.
Another great thing about this gloss is that the color is amazing. It has quite a good amount of pigmentation and doesn't leave a streaky application which I find can be the case in some lip glosses. Just Plum Good is the perfect shade for my skin tone as plums that are too purple tend to make me look a bit ill. I also find it goes with any makeup - from almost bare skin to a light smokey eye!
This gloss has taken permanent residence in my handbag, and has since been joined by another shade (Apple a Day), and will I'm sure be joined by more (Cantaloupe Cream?). If you haven't checked these out yet, I highly recommend you do! If you're not usually a fan of glosses, don't let this put your off these. The texture is so different than all my other glosses, you might actually like the Almay Liquid Lip Balms.
Have you tried the Almay Liquid Lip Balms? Which shade should I try next?